Many people have foot problems. A study by the American Podiatric Medical Association found that 80% of people had at least one foot problem in the past year. It also found that 64% wear shoes that cause pain. Sandals often make this problem worse. Each type of sandal affects your feet in a different way. For example, flip flops and slide sandals put pressure on different parts of your feet. When you understand how each sandal works, you can choose a pair that fits better and feels more comfortable. Let's look at the most common sandal styles and the problems...

Hi there! If you have ever searched "most comfortable flats for women" and clicked through five different stores, only to find every single one used the exact same word, comfortable, with nothing to back it up, you already know the problem. Comfortable has become one of those words that gets stamped on almost everything. It does not tell you much on its own. What actually matters is what is happening inside the shoe, the sole, the arch, the cushioning, long before you ever put your foot in it. In this guide, we will walk through exactly what makes a flat...

Hi there! If you have ever typed "3 inch heels for women" or "heels for women not too high" into a search bar, hoping someone would just explain it simply, this guide is for you. We get messages about this all the time. A customer once told us she almost returned a beautiful pair because the box said, "medium heel" and she expected something low, only to find it was closer to three inches. It was not the shoe's fault; it was the confusing labels stores use. Heel height can feel like a mystery. One store calls a heel "low,"...

This question comes up constantly in Pakistani fashion communities and the honest answer is that no single store is best for everything. The right store depends entirely on what you are looking for. Mass market brands, luxury footwear, everyday comfort, traditional khussa, embellished occasion wear — these are different needs and different stores serve them better than others. This is a breakdown of what each type of store actually does well, written for women who are tired of landing on a site and finding out after delivery that it was not what they needed. For Everyday Comfort and Budget Friendly...

Finding a good flat in Pakistan takes more tries than it should. Most options either fall apart quickly, look cheap in person despite looking fine in photos, or are comfortable but so plain they feel like an afterthought with an outfit. This is a list of the flat styles that actually get past all three of those problems, with honest reasons for each one. All picks are from Essence by Rubina. These are not paid recommendations. These are the designs that have reviews, repeat buyers and word of mouth behind them. Elara This is the flat most people end up...

If you have ever ordered heels online in Pakistan and been disappointed by what arrived, you already know the problem. The photograph looked perfect. The heel looked sturdy. The embellishment looked rich. Then the box opened and none of that held up in person. This is a guide built around the opposite experience. These are the heels Pakistani women are actually buying, actually wearing to weddings and functions, and actually recommending to the women around them. Every pick is from the Essence by Rubina heels collection, with specific reasons behind each recommendation so you can match the right heel to...

Some sandals look perfect on screen and disappoint the moment you wear them out. Others become the pair you grab without thinking, the one that ends up in every third photo because it just works with everything. The difference between the two is rarely the price tag. It is the design decision behind them. This is not a list of every sandal style that exists. It is a curated edit of the three designs Pakistani women are genuinely returning to this year, with honest reasons behind each one. The Elara - When One Sandal Needs to Do Everything There is...

Block Heels vs Flat Khussas – What to Wear for Day Events? Confused between comfort and style? This guide helps you choose the perfect pair for your next day event. When to Go with Flat Khussas Flat khussas are ideal when you want comfort without losing elegance. They’re perfect for events where you'll be walking a lot — like outdoor mehndis, brunches, or even university events. Banafsha – A floral touch for festive mornings. Heritage Hue – Timeless maroon for ethnic chic looks. When to Choose Block Heels Block heels are great when you want extra height and structure, but...

How to Style Khussas with Jeans – Desi-Chic Lookbook (2025) Blending tradition with everyday comfort has never looked this good. Why Khussas & Jeans Are a Power Combo Pakistani fashion is evolving — and nothing screams cool-meets-classic more than pairing embroidered khussas with your favorite jeans. It’s comfy, stylish, and uniquely you. Our Favorite Khussas to Pair with Denim Banafsha – Floral purple against light-washed jeans? Yes please. Downtown Diva – Bold green velvet adds instant edge. Heritage Hue – Perfect with black or charcoal denim for evening looks. Style Pairing Ideas Casual Day Out: Pair Banafsha with straight-cut jeans...

Best Heels for Wedding Guests in Pakistan – 2025 Style Guide Find your perfect pair for mehndi, baraat, or walima without compromising comfort or class. Why the Right Heels Matter at a Wedding Weddings in Pakistan are glamorous, vibrant, and full of movement — which means your shoes need to match the vibe and survive the night. Whether you're dancing at a mehndi or gracefully entering a formal walima, the right heels elevate your entire outfit. Our Top Picks for Wedding Guests We’ve curated our top wedding guest heels from the latest EBR collections: Mystique Marvel – Perfect for mehndi...

Buy Embroidered Khussa Online in Pakistan (2025 Edition) Step into timeless tradition with handcrafted elegance Why Embroidered Khussas Never Go Out of Style Embroidered khussas have been a symbol of South Asian culture for generations. In 2025, they're not just traditional — they’re trendy. Whether it’s Eid, a wedding, or a casual gathering, khussas bring charm, comfort, and craftsmanship to your look. Top Picks from Our Embroidered Khussa Collection Looking for the perfect pair? Explore our bestsellers: Banafsha – A floral purple masterpiece, perfect for spring and festive wear. Heritage Hue – Classic maroon with golden detailing. Opulence Legacy –...

The Best Pumps for Your 9-to-5 Routine – Comfort Meets Class (2025) Discover the perfect heels and block sandals for your daily grind. Why Everyday Office Shoes Should Be More Than Just Stylish Long office hours demand more than just a pretty shoe — they require a perfect blend of comfort, quality, and class. That’s where our handcrafted workwear shoes come in. Top Picks for Working Women Here are a few customer-favorite styles from our Serenity Collection that balance elegance with comfort: Dusk – A soft neutral heel with just the right height for all-day wear. Luna – The perfect...