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About Essence by Rubina – Premium Handcrafted Women’s Footwear

Luxury Handmade Women's Footwear Brand in Pakistan

Essence by Rubina is a luxury handmade women's footwear brand based in Lahore, Pakistan. We design and craft premium women's shoes for Pakistani women who want footwear that holds the same standard as the outfits they wear.

Every pair in our collection is handcrafted. The embroidery is applied by hand. The construction is checked before each pair ships. The finish is held to a standard that makes the difference between footwear that looks premium and footwear that actually is.

Pakistan delivery only, limited handcrafted batches.

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Handcrafted Finish
Embroidery and detailing with a premium, refined look.
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Comfort You Can Feel
Designed for wearability, from casual days to events.
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Pakistan Delivery
Fast processing and careful packaging within Pakistan.

Our Story

Essence by Rubina began with a love for traditional artistry and a clear purpose, to make handcrafted footwear that feels effortless to style and comfortable to wear. We take inspiration from Pakistani heritage, then reimagine it in silhouettes that work beautifully in modern wardrobes.

Our Collection

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Festive Heels
Heels for women who want height, elegance and genuine comfort through long formal events. Our heels collection covers block heels, pencil heels, bridal heels, transparent heels and embellished designs.
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Everyday Flats
Flat Slippers for everyday wear, casual outings and semi-formal occasions. Premium flat sandals, embellished flats and braided designs that carry the same quality standard as our occasion footwear.
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Statement Sandals
Sandals for women who want their footwear to be noticed. Embellished, designed and finished to the standard of a luxury women's shoe brand.
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Embroidered Khussas
Khussa for weddings, mehndi functions, Eid celebrations and formal occasions. Traditional Pakistani khussa designs crafted with hand-embroidered detailing and leather soles built for real wear.

How It’s Made

1) Design Direction
Silhouettes and color stories planned for everyday and festive wear.
2) Artisan Craft
Handwork embroidery and finishing for a premium, elevated look.
3) Quality Check
Each pair is inspected for comfort, finishing, and overall look.

We craft in limited batches. Small variations may occur due to handmade work, that is part of the charm and uniqueness of each pair.

A Note from the Founder

I created Essence by Rubina for women who love tradition but dress with a modern sense of style. Every design is made with care, because footwear should feel beautiful, fit comfortably, and last beyond a single occasion. Thank you for supporting handcrafted work in Pakistan.

Rubina

Shopping With Confidence

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Pakistan Delivery
Orders are delivered across Pakistan. We package each pair carefully to maintain its finish.
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Return and Exchange Support
We do offer return and exchange options. Our policy is being refined to make the process even clearer and smoother for you.
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Customer Care
Need sizing help or styling advice, contact us and we will guide you.

Frequently Asked Questions

Is Essence by Rubina a luxury brand?

Yes. Essence by Rubina is a luxury handmade women's footwear brand based in Lahore, Pakistan. Every pair in our collection is handcrafted to a premium quality standard designed for Pakistani women who want footwear that matches the quality of their formal and occasion wear.

What type of footwear does Essence by Rubina make?

We make heels, flat slippers, flat sandals and embroidered khussa. All designs are handcrafted and available for online purchase with cash on delivery across Pakistan.

How do I choose my size?

Please refer to the size guide on product pages. If you are between sizes, choose the larger size for a more comfortable fit.

Do you deliver outside Pakistan?

Currently, we deliver within Pakistan only.

Find Your Perfect Pair

Explore handcrafted heels, flats, sandals and khussas designed for everyday wear and special occasions across Pakistan.

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Not sure about your size? Use the guide below, or contact us on WhatsApp for quick help.

Size Guide

Measure your foot length (heel to longest toe) and match it with the chart below to find your best fit.

Quick Help: If you are still unsure, WhatsApp us at +92 300 8444453 and our team will guide you.
Essence by Rubina 36 37 38 39 40 41 42
Foot Length (Inches) 8.9 9.1 9.4 9.8 10.0 10.3 10.5
Foot Length (CM) 22.6 23.1 23.9 24.9 25.4 26.2 26.7
EU Size 36 37 38 39 40 41 42
US Size 5 6 7 8 9 10 11
UK Size 3 4 5 6 7 8 9
Swipe left or right to view the full chart on mobile.

How to choose your size

  1. Place your foot flat on the floor against a wall.
  2. Measure from the wall (heel) to the tip of your longest toe.
  3. Match the measurement with the chart above.
  4. If you are between sizes, we recommend sizing up.
Measurements are based on foot length. A slight variation of 0.1–0.2 inches may occur.

Need help choosing your size? Contact us on WhatsApp at +92 300 8444453 for quick guidance.

Shop With Confidence
🚚 3 to 5 working days delivery across Pakistan
💵 Cash on Delivery available
🔁 Easy 7 day doorstep size exchange
Carefully made, safely delivered, and backed by simple, worry-free support.

Thanks for contacting us. We'll get back to you as soon as possible.

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