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About Essence by Rubina – Premium Handcrafted Women’s Footwear

Handcrafted women's footwear by Essence by Rubina including khussas heels flats and sandals

Handcrafted Footwear, Made in Pakistan

Essence by Rubina

Essence by Rubina celebrates Pakistani craftsmanship through handcrafted footwear designed for modern women. From embroidered khussas and festive heels to everyday flats and statement sandals, our pieces are made to elevate your style with comfort and confidence.

Pakistan delivery only, limited handcrafted batches.

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Handcrafted Finish
Embroidery and detailing with a premium, refined look.
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Comfort You Can Feel
Designed for wearability, from casual days to events.
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Pakistan Delivery
Fast processing and careful packaging within Pakistan.

Our Story

Essence by Rubina began with a love for traditional artistry and a clear purpose, to make handcrafted footwear that feels effortless to style and comfortable to wear. We take inspiration from Pakistani heritage, then reimagine it in silhouettes that work beautifully in modern wardrobes.

Signature Styles

Embroidered Khussas
Traditional statement pieces made for weddings, Eid, and celebrations.
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Festive Heels
Elegant height with a stable feel, designed to finish your look.
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Everyday Flats
Minimal, versatile, and easy to pair with eastern and western outfits.
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Statement Sandals
A bold touch for seasonal edits with a comfortable base.

How It’s Made

1) Design Direction
Silhouettes and color stories planned for everyday and festive wear.
2) Artisan Craft
Handwork embroidery and finishing for a premium, elevated look.
3) Quality Check
Each pair is inspected for comfort, finishing, and overall look.

We craft in limited batches. Small variations may occur due to handmade work, that is part of the charm and uniqueness of each pair.

A Note from the Founder

I created Essence by Rubina for women who love tradition but dress with a modern sense of style. Every design is made with care, because footwear should feel beautiful, fit comfortably, and last beyond a single occasion. Thank you for supporting handcrafted work in Pakistan.

Rubina

Shopping With Confidence

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Pakistan Delivery
Orders are delivered across Pakistan. We package each pair carefully to maintain its finish.
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Return and Exchange Support
We do offer return and exchange options. Our policy is being refined to make the process even clearer and smoother for you.
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Customer Care
Need sizing help or styling advice, contact us and we will guide you.

Frequently Asked Questions

Are your shoes handmade?

Yes, our designs are handcrafted with detailed finishing. Minor variations are natural in artisan made products and make each pair unique.

Which styles are best for events?

For weddings and festive looks, embroidered khussas and heels are ideal. For daily wear, flats and sandals are the easiest to style.

How do I choose my size?

Please refer to the size guide on product pages. If you are between sizes, choose the larger size for a more comfortable fit.

Do you deliver outside Pakistan?

Currently, we deliver within Pakistan only.

Find Your Perfect Pair

Explore handcrafted khussas, heels, flats, and sandals designed for everyday wear and special occasions across Pakistan.